In India, about 46% of the milk produced is either consumed at the producer level or sold to non-producers in the rural area, the balance 54% of the milk is available for sale to organized and unorganized players. Indian startups are rapidly progressing in almost every aspect in the dairying sector, however, cost affordability and customization for Indian smallholder livestock farmers emerge as the prerequisites for greater penetration. Governments can play a proactive role to take these technologies to larger number of farmers by comprehensive efforts in execution of publicly funded initiatives and also by encouraging startups.
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