Marketing is an ultimate part of the entire process to produce, promote and price a commodity. The initial step in livestock marketing is selecting the type of stock in demand by the market place. Other crucial branches of the marketing process contain: calculating costs of production and cash flow needs, knowing what type and quality of animal is being produced and which buyers will be interested in that type of animal. The article throws light on the type of marketing systems, constraints involved in marketing of perishable livestock products and how to improve the marketing system.
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