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IDA (West Zone) Celebrates World Milk Day at Juhu Beach
IDA (West Zone) Celebrates World Milk Day at Juhu Beach
Indian Dairy Association (West Zone) organized World Milk Day celebrations at Juhu Beach, Mumbai on June 1, 2024. The purpose was to reach out to the general public and inform them about the goodness of milk and the role of dairy in nutrition, health and rural economy.
The programme started early morning at 7.00 am and was attended by about 300 morning walkers representing different classes of the society. Shri Anil Hatekar, MD, Mahananda Dairy and Treasurer of the Zone, anchored the program and welcomed all the attendees. A four-page Dairy Information Brochure was distributed to the attendees, which gave brief information about IDA and also brief on Indian dairy sector and information on health and nutritional aspects.
Dr. J.B. Prajapati, Chairman, IDA (WZ) informed the audience that IDA is working since 1948 and helping the milk producers, dairy processors and consumers since last 75 years. First June is celebrated as World Milk Day since 2001 as proposed by FAO of United Nations. India is celebrating National Milk Day since 2014 on 26th November, which is the birthday of Dr V. Kurien. He also informed about the unique small holder model of Indian dairying and how it provides livelihood to over 80 million farmers. He stressed on the role of dairy for nutrition, health and livelihood.
Dr. J.V. Parekh, Vice Chairman, IDA (WZ); Shri Arun Patil, Vice President, IDA; and Shri A.K. Singh, Business Head, Warna Dairy also addressed the gathering. The program was supported by Warna Dairy, who came with their team of 50 members and distributed flavoured milk to the audience. The program was also attended by the members of Doctors-365 group and appreciated the contribution of milk in human health. Some of the questions from the audience were also attended which removed some confusions about milk in diabetes and nutrition. IDA (WZ) members conveyed thanks to Dr. J.V. Parekh and Warna team led by Shri A.K. Singh for the management of the activities at the beach.